INOA is the newest colour product by L’Oreal Professional, which is an oil-based permanent that respects the hair with up to 3 levels of lift and covers grey hair. This product is the latest in hair colour technology and is a new development for hair dyes. With no ammonia this product has no harsh smell, which is such a great thing. Instead of ammonia it uses a alkaline agent to keep the colour permanent, with its oil base keeping the hair feeling softer and without sacrificing results. The salon cost is about 10 percent more expensive than a normal permanent, but I think you’re worth it…!
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